Hotel Benchmark Blog
Using data from source to keep you up to date on latest marketplace insight, industry news and analytics best practices.
Harnessing the power of local SEO
COVID-19 fundamentally changed how and where we search on-line. When local or national lockdowns meant we couldn’t travel far more…
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UK hotel recovery continues in July
The UK continued to display strong hotel performance in July, with some positive signs beginning to show in London.
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Ecommerce tracking for hotels
To really understand the performance of your hotel website and return on investment from on-line marketing campaigns, ecommerce tracking is…
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More metrics, more insight
Data is vital in decision-making when it comes to your website performance and driving more direct bookings. We are constantly…
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Do you know how well your blog is performing?
Using data and reports from Google Analytics can help bloggers focus less on vanity metrics and more on the metrics…
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Google Tag Manager - Getting Started
Digital marketers can’t do their jobs without tags – the more tags, the more hotel data. Managing the precarious balance…
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