Hotel Benchmark Blog
Using data from source to keep you up to date on latest marketplace insight, industry news and analytics best practices.
2023
Mar
Are you ready for GA4?
Make sure your GA4 is setup and reporting the data you need before it’s too late. The July deadline for…
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2023
Feb
Maldives is setting the bar high
The Maldives hotel industry has been applaudable in its ability to recover from Covid. In 2022 it outpaced other similar…
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2023
Jan
Hotel bookings are going mobile
While hotel customers are still using mobiles to browse more than transact, mobile now accounts for over one third of…
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2022
Oct
Gen Z travellers – the ones to watch
Using age demographic data from Google Analytics for over 200 hotels, we explore the buying behaviour of Gen Z travellers…
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2022
Jun
GA4 is coming
Google Analytics 4 will replace Universal Analytics in July, 2023. Is your hotel ready for GA4? In this article we…
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2022
Apr
European Hotel Website Performance
We take a look back at how sub-continents have been performing over the last twelve months.
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